Dropped off visitors, Abandoned Carts, drop-outs at Checkout. In the universe of Ecommerce, these constitute hydrogen, helium and dust. 

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There are many solutions and platforms to ease and optimise the consumer buying experience at various touchpoints, especially at the checkout stage. Pioneers in the space have carved a niche for the product category and most importantly shed light on the problem itself. 

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Having started as an RTO-prevention suite with data science as our bread & butter, we saw (and still do) the fast checkout solutions as fellow partners trying to fight the common enemy-RTO. 

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As we started to add more clients and products to our portfolio focused on the post-purchase journey, we started to notice a lot of room for improvement, and under-utilisation of data in the pre-purchase stages. 

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Despite the presence of existing checkout players, in addition to a lot of newcomers, a lot of the opportunities were left on the table. And that is when we decided to take it upon ourselves to create our own fast checkout solution. 

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And today, we stand on the shoulders of the giants and present to you a new and improved version of a fast checkout solution - 1Checkout by Pragma. 

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The only checkout that will be required by both D2C brands and their customers alike to have an excellent shopping experience. 

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Why us? 

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Our foray into pre-purchase is not because of a lateral market move, but to strengthen our existing suite of products that are already standout in the D2C ecosystem. 

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Besides that, we approach checkout from the eyes of the RTO ( Return to Origin) , which we set out to solve for. RTO reduction will not be a mere byproduct of our checkout solution, but a proactive and primary goal. 

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The immense data pedigree with a rich repository of data across ecommerce has given us a good headstart in this approach of solving the problem. And 1Checkout will play a very critical role in our goal to make D2C operation more data-driven. 

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We believe, this flywheel of data generation between our pre-and post-purchase segments, will contribute to high quality insights and understanding of customer behaviour at a very deeper level, which in turn will further bolster our entire platform’s performance. 

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How are we better? 

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Our existing RTO Suite (coupled with other intelligence value-adds) and our customer communication layer compliment beautifully to the new addition that is 1Checkout. 

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With 1Checkout added to our arsenal, our growth into being the one-stop solution for ALL D2C operations* will be complete. (Excluding manufacturing of goods) 

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What does this mean? Any D2C brand that signs up with Pragma will now have the COMPLETE visibility of a customer’s journey from pre-purchase to post-purchase and they can influence every aspect of this from one single place. 

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